When we talk about organizations, especially large ones, there are many different types of audiences involved. If you think about your employees as a crowd or a mass with similar skill sets and interests, you’re wrong! It’s a mistake to constantly look at them as a homogeneous mass because they will have other preferences, goals, and claims that drive them. Now, the internal communications perspective holds that your organization is one audience. Still, there will be certain information that is kept confidential while the other is distributed.
Keep it Relevant!
Sometimes, the items being sent out don’t need to be shared with everyone, like sending the internal communications staff to the entire organization: can be a mistake sometimes. Now, employees who receive too much information, especially one that doesn’t concern them, will soon tune out to everything you send. They will be falling victim to information overload and fatigue!
Irrespective of who you are communicating with, the information has to be timely and relevant, always! The reader should understand what you are saying and why you are saying it, most importantly— “what’s in it for me?”
This is the part where audience segmentation in internal communications become invaluable. Hence, targeting internal communications ensures that you adapt the content relevant to the people you are trying to communicate with.
Following this, audience types will comprise a diverse range of people, with their geographic location being the common factor they have.
Similar to using audience segmentation in your internal communications, it can stop a lot of irrelevant information from being sent out. It can also boost your internal communications as it encourages cooperation and sharing among different cohorts of staff.
In some instances, it can help you when you know you need to have material translated into other languages. Knowing where people are located can also help you understand when to send information if your organization is spread across different time zones.
Convince the Segments!
When we talk about audience segments outside of your organization, segmentation can improve outside communication, marketing, and brand promotion. We use persuasion from the start, be it convincing our senior management or our parent to let us go for a trip or ask our siblings for their candies; we subconsciously use influence. With development, we develop our methods based on what works best for us.
We influence beliefs with propositions of fact, which usually claim a reality, and we are assertive in our tone. The key is to believe in what you are convincing them for, be proactive enough and leave no room for doubt.
When the audience is segmented, you’ll have a better grip on your techniques and points to sell, which eventually builds a credible and authentic image. People find it hard to believe you when there is no credibility and when we don’t believe in the cause ourselves. Respecting boundaries and using the appropriate amount of assertion, and emphasizing the right things, always helps. Knowing your strengths is extremely important to further build your persuasive skills, and a segmented audience can help you pinpoint that better.
Once you have sorted it all out, proceed to get Getemail.io to reach your audience segments in a matter of seconds!