7 Points to Keep an Eye on Before Hiring a Digital Marketing Agency
Digital marketing is taking all businesses by storm. If you haven’t jumped on the bandwagon yet, maybe it’s time you should. Hiring a digital marketing agency in Thailand is a big decision and something that should not be taken lightly.
There are plenty of reasons why you are probably thinking of outsourcing your digital marketing. It will free up your team’s precious time and let them focus on more vital projects. Hiring an agency will also bring new blood and expertise to your company. They can render their skills and knowledge to marketing campaigns that your employees cannot do.
Nevertheless, you should know that not all agencies are equal. While there are agencies that could transform your business and help you generate revenue, there are also those that can fall short of your hopes. To avoid pitfalls when hiring an agency, it should have some desirable qualities that you should look for.
Here are some of the points that you should keep an eye on when hiring an agency. It will help you decide on your business to go forward.
By taking a serious thought about your needs is the first step when in your search for a digital marketing agency. Digital marketing has a broad scope, and you need to find the right agency for your goal in mind. Social media marketing is different from SEO and has different expertise to offer. There are full-service digital marketing agencies that have a specialist for all areas.
Evaluate your needs and what do you need an agency for. Is it for a website redesign, email marketing campaigns, or to boost your SEO? Whatever the case, you should be on the same page with the digital marketing agency.
For any service providers you are going to hire, experience is an important factor. All the more so in a digital marketing agency. They should have ample experience in the industry to be able to explore your business’ strengths and weaknesses. With this experience, they will be able to create marketing campaigns that specifically target your audience.
Aside from experience, you also need to know if this agency has successfully run a campaign similar to yours. Having a strong background in your industry can not only build a killer campaign but also saves you from ideas that will not work.
There is an old saying that goes, “if it’s too good to be true, it probably is” and this applies in searching for a digital marketing agency. This industry is booming, and some agencies are unreliable. They promise incredible results that you know are not possible.
When talking to an agency, ask them about the results you can expect from them and prove it. Ask them about the strategy and find out what makes them unique in solving your problems. Do not fall trap into the promise of increasing your bottom line. Many factors could impact the figures.
In digital marketing metrics matter, and when you are outsourcing it make sure that you are aware of the tools that they are using. Inbound marketing is like any other campaign, it needs an end-to-end experience. That is why you need an agency that uses the right tools to make this experience worthwhile.
Aside from these tools, you also need adequate communication tools. The agency should be able to update you with progress on the campaign.
Another crucial point in selecting a digital marketing agency Thailand is the manner of its reporting. Reports are crucial, and the agency should have a track record of solid reporting. By being transparent with their clients is vital to the success of the campaign. A good agency should provide you with a baseline report and customize it according to your needs.
With a smaller agency, you can have direct access to the people who are handling your campaigns, and you will get a more hands-on approach. On the other hand, an agency with just three people can be limiting and may not have the skill set that a bigger agency can offer.
However, you should not discount the capability of a small agency. Even if the agency does not offer niche services, it will have the basic essential services like content creation and SEO.
A bigger agency may offer you a wide range of services, but you will not have full control of the campaigns. Sometimes it’s good because you will have plenty of time to focus on other things, but on the flip side, it creates a sense of remoteness too.
When it comes to price, getting services from an agency does not mean it is a better deal. If they are offering you a low price, ask them why and how they have kept the price low while offering high-quality service. On the other hand, agencies that offer higher prices are most likely to be generous with the resources. Thus, a successful campaign.
There you have the important points you have to remember when looking for a digital marketing agency in Thailand. Before searching for an agency, make sure that you know what you want from them. Look into the agency’s experience, size, tools, and price. The rest is up to them to convince you that they are what you are looking for.